For the griff
Philip Weiss at MacEwan University.
What allowed Google to come out of
nowhere and become one of the biggest companies in the world?
According to Philip Weiss, chief hyperthinker of ZN Consulting, hyperthinking is to thank.
According to Philip Weiss, chief hyperthinker of ZN Consulting, hyperthinking is to thank.
Weiss conducted a lecture on Nov. 20 as
part of Corus Entertainment’s Distinguished Lecturer series. He spoke to
a crowd of over 200 students, faculty and entrepreneurs at the Kule
Lecture Hall at the City Centre Campus.
“Hyperthinking” is Weiss’s term for the
new way people need to approach problems and business models. He points
out that the traditional education system does not prepare students to
work with new social media realities and internet communications, which
are revolutionizing society.
“What we’re experiencing today is an
increasing number of black swans,” he explains. ”Let’s look at the Arab
Spring – right until it happened, people had no clue this would happen.
They didn’t know it was even possible. Lots of experts in Washington and
Europe, all over the world, they didn’t predict this. Because we don’t
understand the new rules of the game.”
To begin the lecture, Weiss showed the
crowd the introduction to the Kony 2012 video, released by the
organization Invisible Children. Following the video, he points out the
ability of viral phenomena to come out of nowhere. He suggests that this
is because people do not inherently trust governments or institutions,
but they do trust other people. They presume people would be willing to
tell the truth.
“There’s two sides to this,” he points
out, referencing the H1N1 vaccine scare. “On the web, scary stories
spread like wildfire.”
Hyperthinking, Weiss explains, is a set of skills to allow a person to navigate and thrive in this new information maelstrom.
Hyperthinking consists of four parts – hypershifting, hyperlearning, hyperlinking and hyperacting.
Hypershifting looks at changing our
reality tunnel. Everyone has a different way of looking at the world and
to be able to understand problems and communicate with vast audiences
through the internet. We need to be able to shift our worldview into
another person’s perspective. This can help avoid pitfalls like
accidentally offending someone.
Hyperlearning argues that to function in
the information age we need to be able to teach ourselves, because “we
cannot depend on education to keep up.”
Weiss suggests a daily regimen of at
least 10 minutes devoted to learning something new a day. He also
stresses creativity and argues that it can be developed by drawing up
mind maps and using “thinking hats.”
He also suggests taking free online classes through institutions like MIT to continue polishing your skill set.
Hyperlinking is the concept of using your
digital networks. Weiss pointed out that today we are connected to
people all around the world. These people can be useful sources of
information, fact checking or possibly even work.
Lastly, hyperacting is the actual process
of putting your idea into practice through trial and error. Weiss
emphasises that ideas need to be adaptable and that mistakes have to be
made.
“The internet is now the ultimate source
of power. It’s not just the post to overthrow governments; it’s the
power to shape perception, because if you can change perception, you can
change behaviour. If you change behaviour, you change the world. This
is the new world we live in, and it’s changing everything.”